Categories
Analytics
Quick calculations and sanity checks for dashboards and reporting.
Media Buying Metrics Calculator
Calculate core ad metrics and reverse-plan CPA pressure.
Break-Even CAC Calculator
Estimate allowable CAC from pricing, fees, retention, and funnel assumptions.
Relevant guides
Guide
How to calculate break-even CAC for one-time purchases and subscriptions
A practical guide to break-even CAC: what goes into the number, how to avoid fake confidence, and how to compare current CAC to real unit economics.
Guide
How to read CPM, CTR, CPC, CPA and ROAS without losing the story
A practical guide to the core paid media metrics: what each one means, how they connect, and how to diagnose pressure before making random changes.
Guide
UTM naming playbook: a compact system your team will actually keep
A practical guide to UTM naming: the minimum structure that keeps attribution clean, reporting readable, and campaign launches less error-prone.
Comparison
Micro-tool vs SaaS: how to decide what you need
A simple way to decide when a narrow tool is enough and when the real value lives in a larger system.