A quieter layer for repeated digital work.

I’m Roman Platonov — a growth and performance marketing operator working at the intersection of paid acquisition, product growth, analytics, and practical digital execution. My main work is focused on helping products grow through better marketing, clearer positioning, stronger funnels, and more effective user acquisition.

Over time, I kept seeing the same pattern: many useful tasks in marketing, growth, product, and content workflows are still handled through clunky SaaS tools, messy spreadsheets, manual workarounds, or repetitive copy-paste. Utilbit was created as a response to that.

Instead of building bloated software, I wanted to build small browser tools that do one thing clearly and well — fast, practical utilities for real work. Tools that reduce friction, save time, and make repeated tasks simpler.

Utilbit is both a product and a reflection of how I think: usefulness over hype, clarity over complexity, and practical outcomes over unnecessary features. It’s also a place where my experience in marketing, growth, and digital workflows turns into tools other people can use.

Over time, this page can expand with selected case studies, marketing work, and examples of how I approach growth, paid marketing, and product problem-solving.